So the news is starting leak out.  Looks like Jeff is starting to explain the next phase of his business.

He used to just teach how to launch your own product.  Now he’s showingyou how to launch OTHER people’s products and make money doing it.

Opt in to the right and we’ll send you the link to his video.  —>

It’s worth a watch

Or,  You can just go to the video here.

Technorati Tags: Jeff Walker, PLM, PLM Bonus, Product Launch Formula, Product Launch Manager

Technorati Tags: Internet Marketing, PLM, PLM Bonus, Product Launch Formula, Product Launch Manager, Product Launch Video

http://www.mediafire.com/imageview.php?quickkey=nj5ndknmkzb&thumb=4

http://www.mediafire.com/imageview.php?quickkey=wy5dmdwt5xm&thumb=4

Claudia, Caferoma’s Marketing Manager, has some recent news from one of Caferoma’s biggest customers, Majestic Hotels, a major European hotel chain. She discusses the news with Caferoma’s Sales Director, Pietro. This is their conversation ( MM= Marketing Manager, SD= Sales Director)

MM: Pietro, can I have a word with u? I’ve just been talking to Gina Delassi, Majestic’s new Purchasing Manager. They r going to cancel their contract with us. They won’t change their mind.

SD: Why, what’s the problem? That’s 50% of our business: we can’t afford to loose them. What reason did they give for cancelling?

MM: u know that Café Velvet has just launched a new advertising campain? Well, Majestic’s Head Chef is endorsing it! They r introducing Café Velvet in all their hotels. Café Velvet is also talking to the supermarkets, apparently.

SD: What can we do? R u talking to the other hotel chains? Any ideas on who we can get to endorse our product? We need to talk to the supermarket about our new campaign.

MM: Yes, our department has already braintormed a shortlist of possible celebrity names. And we have drawn up an action plan to target supermarkets. We aim to put these plans before the board next week.

SD: Good to see a sense of urgency. Don’t forget to survey other hotel chains. We can’t rely on one chain in the current situation.

Question:

Let’s hold an informal meeting. Consider the advantages n disadvantages of each solution. Then decide what to do to stop the decline in the product’s market share n to increase profits. How does the new information in the conversation above affect ur decisions?
Write an email to Caferoma’s Managing director, Mario Cumino. Summarise what action u agreed to take at the meeting to solve Caferoma problems. Explain ur reasons?

Advantages of repositioning the product:
Change Caferoma to a different segment. For example: return to the first new born coffee branch, put some spice taste n smell into coffee.
Disadvantages of repositioning the product:
Hiring more drinking experts to looking for spice taste n smell into coffee

Advantages of pricing:
Reduce the price by, say 20% to 30% so that it is in the medium range of prices. Everyone who drinks coffee will concentrate on this new, then they will buy Caferoma because it is a chance for them to drink what is more expensive in the pass n it’s the chance for them to taste another coffee taste.
Disadvantages of pricing:
Reduce the price means reduce the income

Advantages of advertising:
Develop a new advertising campaign to relaunch the branch. It makes Caferoma become more popular
Disadvantages of advertising:
It lost a large amount of money for advertising

Advantages of multiple brands:
Sells Caferoma, with small changes to product, under different brand names at lower prices will makes it newer n attract customers.

According to me, I’ll choose Multiple brands because I think that it has more benefits than disadvantages.

1. Study your competition. Many business marketing classes teach participants how to perform a SWOT (strengths, weaknesses, opportunities and threats) analysis. You have to start by taking a serious look at your competitors. Make a list of the businesses that offer products or services similar to the one you plan to launch. Even if you think your new product or service is entirely unique and without existing competition, it’s important to put yourself in your prospective customers’ shoes and imagine what they might buy in lieu of what you plan to offer. Once you decide whom your competitors will be, review their marketing materials, including their ads, brochures and websites. Evaluate how your new product or service will stand up against what’s already being offered, in what ways you’ll excel, and which companies or their offerings pose the greatest threats to your success.

2. Target the ideal customer. To successfully launch your new product or service with minimum financial outlay, it’s essential to focus exclusively on the prospects you believe are most likely to purchase from you. These may be customers who are currently buying something similar and will appreciate the additional features your new product or service provides. Your best prospects have a perceived need for what you offer, can afford to buy it and have demonstrated a willingness to do so–probably by purchasing from your competition. Bear in mind, it’s always easier to fill a need than to create one.

3. Create a unique value proposition. At this stage, you should have a clear understanding of what you must offer in order to stand apart from your competition and who will want to take advantage of your offer. But do you know why customers will want to buy from you vs. the vast field of competitors out there? What benefits and features will you provide that your prospective customers will value most? The bottom line is that your product or service "bundle" should be unique and meet the needs and desires of your best prospects.

4. Define your marketing strategy and tactics. Next, choose your sales and marketing channels. Will you market online, via catalog or through dealers, for example? Generally, multichannel marketers achieve the greatest success because customers who can shop when and however they like tend to spend more and shop more often. Suppose your strategy is to market a low-cost workout device to people who can’t afford gym memberships or high-priced home equipment. You might choose traditional direct marketing plus online sales as your primary channels, and employ tactics including direct-response TV spots and online ads and e-mail solicitations that link to your website.

5. Test your concept and marketing approach. With all the money it takes to bring a new product or service to market, it’s foolhardy to rush headlong into the launch phase prior to testing. What should you test? It’s best to examine your product or service bundle plus your marketing message and you’re your marketing materials. Depending on what you plan to market and your budget, you can use formal focus groups (or simply host roundtable discussions with members of the target audience), employ online research or mall intercept studies, or distribute your product to a select group of users for testing. Only after testing is complete, should you proceed to the final creation of your marketing tools and materials.

6. Roll out your campaign. Public relations often plays a vital role in the launch of a product or service. You can use media relations tactics to place articles and win interviews, get coverage by allowing key press to review your product, hold a launch event, or use grass roots marketing to build buzz. But no matter what publicity route you choose, first make sure your product or service is completely ready and available for purchase in order to maximize returns from the coverage you receive. And your other marketing efforts should follow closely on the heels of your press roll out. Monitor the results from all media, and in the first weeks and months, be prepared to adjust your campaign to take advantage of what’s working best.

7. Know your product’s lifecycle. The campaign you use during the introduction and education phase of your product or service launch will need to be updated as your product or service matures. If you’

Thanks

no offence but i question your being in school if you get your results from other ppl and sites, and any ideas could be great, any person willing to give away money making ideas like that would be a fool

Anticipation is a wonderful thing, in life and in business. Anticipation means to look forward to, to eagerly await, to expect, to long for even. And, this is exactly what you want your customers to be feeling as you launch your product or service! You build anticipation through the art of pre-selling, the work you do before you release and sell your product or service. It is what convinces your prospects that your offer has immense benefit and that they cannot afford to live one day more without purchasing it, whatever “it” might be!

Before you sell your product or service to your customer, you need to sell yourself first. You need to have the mindset of looking for ways to solve problems and meet the needs of your potential buyers as opposed to the mindset of seeing them as punters whose money you want. Understand how you can add value to them, how you can help them, and the sales will take care of themselves, guaranteed. As the saying goes, “Increase the value of your contribution and you will increase your compensation.” By doing this, you will make yourself stand head and shoulders above the competition.

In the 21st Century we are all far more sophisticated buyers and you need to remember this in your business. Consider, for example, the process you yourself go through when making a buying decision. Remember the Golden Rule of selling, “sell unto others as you would like to be sold to yourself.” For example, if you would like somebody to take the time to understand exactly what you need and how they could help you, rather than launching straight into the features and benefits of their great product, then you do the same!

Building up anticipation takes skill and practice but it is well worth investing the time to learn to do it well. If I told you that I had gone from BROKE to financially independent in a few short months by building a passive income using a home based internet business system that anyone could use, but did not tell you how, would you want to know more about how I did it? Of course you would! You would most likely want to know how you could do the same, because you can!

You would be anxiously looking all over my website trying to find more information on my internet business system.

There are other things you can do to increase anticipation besides just revealing tantalising morsels of your whole offering. Be creative. Look at how you can add value to your prospects by giving them something useful in bite size pieces. Perhaps you could send a newsletter or ezine on a weekly basis up until your official launch date. Your prospects should be eagerly anticipating the next installment providing they are in your target market place for your offering. The point is, think about how you can build anticipation for your goods or services in your potential customers minds and you will accelerate your new sales.

In summary, remember, increase the value of your contribution if you wish to increase the value of your compensation and, remember also, the Golden Rule of selling, sell to others as you would have them sell to you!

Greg Turnbull
http://www.articlesbase.com/internet-articles/build-anticipation-build-sales-705595.html

Why should a writer make the conscious decision to publish his work with a publisher that intends to give that work away to the public free of charge?

For that matter, why should any publisher make the conscious decision to give away its product? Or its investment, even if that investment is primarily in time and/or labor?

To answer both questions, allow me to cite the current strike by the television and screenwriters’ union now underway in the United States. The reason that the writers and their support teams are striking is that they want to be paid for their work (they are asking for only a few cents per dollar made by studios and producers) as it becomes available on the Internet. They understand that within a very short time all content now available only on television will be predominantly available online, and they further realize that if they are not entitled to royalties from that medium, then they will be working for free.

The fact is that some television and screenwriters already have such clauses in their contracts, but it is also true that most have never collected a single penny of that money from the studios, so they too are supporting the striking writers.

Now, let’s suppose, for a moment, that the studios give in to the demands of the writers and agree to pay them a percentage of revenues derived from airing shows online. Will this solve the problem at hand? I maintain that it will not. Because what is to prevent someone from simply copying the material aired online and distributing it (either for a profit or free of charge) to anyone who wants to view it? The traditional answer to such a question is the enforcement of copyright law; but anyone who has even a modicum of experience on the broadband-delivered Internet understands that such laws are, by the nature of the medium itself, not enforceable. Even if a few of the pirates could be caught and brought to justice, and an example made of them, the vast majority of those engaging in distributing content illegally would escape detection. The reality is that it is simply impossible to police the entire worldwide web for piracy. And as more and more content is distributed freely to consumers, the financial value of that content must decline, until the monetary value is, in the end, zero.

So why not give away the content from day one? Why not scrap the old system of royalty payments for writers (and other artists) in favor of a system more appropriate to the evolving medium?

That is exactly the position of Open Books. It is also the position of The Real News. In fact, many forward-thinking organizations already understand that the way writers and artists are traditionally paid must change. The prolific and pedestrian nature of online productions (it is not overstating the issue to assert that many consumers have already abandoned their televisions, or the local book barn, or the cinema multiplex in favor of the Internet as their primary source of receiving media (and we are admittedly still in the very beginning stages of user-supplied content, which even such traditional networks as CNN already solicit and embrace), demand a radical re-thinking of business models that are now essentially outdated. Whether such content is news, or the latest political book, or a literary novel, or even the latest sit-com or satire, traditional sources of production will no longer maintain the exclusivity they have long enjoyed, and that’s good news for everybody except those traditional producers. Quantity will surely increase; quality will command a premium from consumers. Variety will thrive, even as price declines.

Now, back to the initial question posed by this article: Why should writers publish their work with a publisher that intends to give it away free to the public?

The answer is, if not obvious, certainly inescapable: a system such as the one employed by Open Books (or by The Real News, or even by the Public Broadcasting System in the U.S.) – which is to develop and maintain a network of voluntary contributors, or patrons – is not only inevitable, but desirable, because it encourages the reconstitution of quality content (and patrons will presumably demand quality – or at least value – in return for their contribution), and because the producer is no longer responsible or beholding to shareholders. Under such a business model, the content comes first; funding for that product is voluntary and comes after production, and even after distribution and consumption.

I think one can see why the growth of the Internet – especially now that it is supplied at more than a megabyte per second – is sounding the death bell for the royalty system of payment for content providers. Even as screenwriters strike for a miniscule portion of an ever-shrinking pie, many forward-thinking producers of content are already embracing new ideas and new models of compensation. Open Books, for example, is able to pay writers 25% of revenues derived from the publication of their work – three and a half times what they might earn from conventional royalties (not to mention distributing an additional 25% back into the arts community, as well as funding literacy programs). In addition, Open Books’ online publications are distributed immediately and instantly to a world wide audience at virtually no cost (in comparison with paper book publishers that must pay ever-increasing costs for materials and labor and transportation and damaged products and returns and recycling), and the potential readership is many times greater than it is with even the largest conventional book publishers. Not to mention that the possibility for publicity is also many times greater, and many times cheaper to initiate. The only catch is this: Will the consumer voluntarily support the publisher, the product, and the artist, or will he simply consume the product without paying anything? After all, there is nothing to stop him from doing so, just as there is nothing to stop pirates from appropriating content once it is available online.

We at Open Books believe that consumers are indeed willing to pay for what others make available, providing it supplies him with the type of content (and the quality) he wants. In fact, this system has been working for PBS (Public Broadcasting System) and for NPR (National Public Radio) in the US for years. The Real News (a new, viewer supported online news channel in Canada) is in the process of launching its effort to coincide with the 2008 presidential campaign in the USA. Here at Open Books – new to this model as we are – we have already received unsolicited donations from those who appreciate the books we have thus far published online and offered for free. And in fact, everyday we find new viewers visiting our web site that have arrived there by using keyword searches containing the words ‘free’ and ‘books’ and ‘online’. Even as we navigate such uncharted waters, we already understand that finding our audience is more a matter of ‘connecting the dots’ than anything else. We believe that the desire for quality content has never been greater, even if it remains for the time being underground.

We also believe that the medium itself has determined an inevitable new reality – in content, in presentation, in promotion, and most of all in payment to producers. We at Open Books invite all writers – previously published or not, unknown or famous – to consider publishing online and offering their work to the public free of charge. We believe that payment will not only be forthcoming, but that the level of quality will experience an unprecedented reconstitution. And that is indeed the best of all worlds!

David A. Ross
http://www.articlesbase.com/publishing-articles/why-writers-should-publish-their-work-with-open-books-745358.html

When you’re just starting out with internet marketing, all of the videos, seminars, webinars, etc. may be a bit overwhelming. With so much to learn, where does one start?

Well, the beginning, of course! Before you start anything, you must decide what you expect to gain from an internet marketing business. For more detail go to: www.the-forum-list.com.Is it the freedom of working from home, is it the ability to quit your day job, is it a hobby, to earn income, or a combination of them all? After you have made the decision, you next need to decide where to turn for help with internet marketing? The internet is obvious, and while you can gain a significant amount of knowledge from reading, it’s the actual hands-on experience that gives you the power to excel.

As with anything in life, we didn’t come out of the womb knowing how to do things and just as we had to learn how to walk, crawl, and talk, you have to study internet marketing to know how it works. For some it’s a game, For more detail go to: www.sell-using-the-web.com. but for many it’s their livelihood and they take is serious. Many people go the multimedia route to learn the ropes; videos, audio, E-Books, etc., but if you really want to learn the business, and you are truly serious, consider an internet marketing coach or mentor.

Your first thought may be, I’m not going to pay someone to teach me what I can learn online, but the truth is there are many things that you cannot learn online, I don’t care how many e-books you purchase.

A professional internet marketing coach, meaning someone who has lived the life and not just read about it, will show you the inn’s and out are of the business from the ground up. There are different types of coaching and after researching some of them, you can decide — this could be one-on-one coaching, group sessions, such as mastermind groups, or online instruction. The group format of learning seems to be the most rewarding for many because you have a chance to interact with others who have the same goals as you, to succeed at online marketing. Through these meetings, you might discuss problems you’re having, ideas you might want feedback on, or even having the group critique some of your work.

One of the greatest things about pairing up with an internet marketing coach is that you can learn the secrets that others may not know, things that made them successful. You are also exposed to freebies like new Product Launches, guest speakers, and most importantly, sound advice from an expert who is in your corner. Even if you don’t have a lot of extra money to spend, consider a marketing coach as an investment in your future. You won’t regret it.

PARMOD BANSAL1
http://www.articlesbase.com/internet-marketing-articles/working-from-home-help-with-an-internet-marketing-business-693210.html